Delicatessen - Ingredients and Food for Gourmets
The delicatessen category is made up of the following segments: soups, meat stocks, pastes, hot and cold sauces, barbecue and fondue sauces, truffles, mustard sauces, baked goods, ragout, and condiments.
The sheer volume of products makes this category one of the bestselling in the food sector in Germany. In 2019 (twelve months to the end of April 2019), the entire German food trade (incl. drugstores) generated sales of around 1.98 billion euros. Around 505 million euros of this was generated in the discounter sales line (source: Statista 2019). Wilms is represented in this category in the sub-segments of meat stocks and soups, seasonings, and olives.
To products in this category
Lacroix - Fine Soups and Meat Stocks from France
Since 2008, Wilms has been successfully represented in all the above segments with the Lacroix brand, which has been offering high-quality French specialities for 100 years. The most important are soup and stock, which generate about 80% of the turnover and about 75% of the sales. Lacroix supplies the full range of French sophistication in the form of twelve varieties of stock in 400ml jars, five of which are also available in 200ml jars. The brand also offers sustainable, organically-produced bases for soups and sauces in its range, with five varieties of organic stocks alone bearing the ‘Clean Label’. In terms of delicatessen soups, Lacroix boasts 22 exquisite varieties. This market is also growing steadily among our largest key accounts.
Lacroix
Condiments from the Sea
In the condiments segment we hit the mark with our salt brands, La Baleine and Le Saunier de Camargue, offering a select product range within the premium segment.
La Baleine’s sea salt comes from Aigues-Mortes in southern France and is extracted in the traditional way in salt marshes located in the middle of a nature reserve. Intense sun and the mistral wind cause the sea water to evaporate, releasing the precious salt crystals in a very natural way. Whether it’s fine or coarse sea salt, or even outstanding organic quality salts with herbs, La Baleine is capable of providing products for the most demanding clientele while bringing a little piece of France into the home.
The salt marshes of the Le Saunier de Camargue brand are located, as the name suggests, in the beautiful natural environment of Camargue. Here, in a tradition passed down from generation to generation, salt farmers harvest the crystals given to them by the sea. The salt marshes of Le Saunier are equivalent in size to Paris. In this unique natural habitat, the salt is harvested by hand in line with tradition, as it was centuries ago. All of the craftmanship that goes into this salt can be tasted when it’s added to your meal.
Fine GAEA Olives tastefully round off our delicatessen assortment
GAEA is a Greek producer of particularly high-quality olive oils and olives. GAEA is the number one in these areas in Greece. The high-quality snack pack olives processed by GAEA are the first olives in this segment without preservatives or pasteurisation. For this purpose, GAEA uses, among others, the Kalamata olive, characterised by a rather mild and aromatic taste and considered the queen among olives. Kalamata olives ripen naturally on the tree and are not artificially blackened with iron oxide. This makes them milder, but also more sensitive during harvesting and processing, which in turn makes them all the more valuable. When it comes to choosing snack olives, those who know how to use the best oils from Greece are beyond any doubt in terms of taste.
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